Anatomy of a Design Decision

Jul 29, 2010

Quote

“When we have to design for people who are not us, we can move from self-design to genius design.”

- Jared Spool (via Luke Wroblewski)

This bullet-point stood out to me while reviewing Luke Wroblewski’s notes from An Event Apart taking place in Minneapolis all this week. Personally, I like to have a diverse set of client work to keep me thinking differently and outside-the-box while designing. I take this approach while choosing new prospective work as well, but the goal always remains the same — we as designers are solving the same problems repeatedly.

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