Digital Display Revolution
May 25, 2010
As a web designer, I’ve always looked at the print design medium in a much different light. A big part of this is due to the drastic difference between image resolution density of 300 DPI printed material versus the low digital ranges we have today hovering in the low 100’s. Ironically, it is current technology that primarily holds the digital world back in this regard, but now comes news of new devices being released in the near future that should shift the entire spectrum. Most notable, the rumored iPhone 4G is planned to have well over 300 PPI at a 960 x 640 screen resolution and devices by Sony and Motorola are already close to that mark.
What that means for designers and consumers
Honestly, not much — at first. Current designs will still look like they do on higher resolution devices. The drastic jump of PPI (almost double of most current popular devices) will still have to be incorporated within new designs and their respective software, so expect it to take quite a bit of time before changes are implemented. The shift of these new devices will also take a few years to grab the large market of everyday users; the iPhone being the first mainstream device to hit the market if rumors are true. This may not convince designers and developers to re-work their projects until the use of these devices reach the masses, specifically for desktop displays as well.
This is still exciting news though — imagine looking at a screen up-close and not being able to see the individual pixels just as looking at a printed piece up-close shouldn’t show their individual printed dots. I’d say the anticipation of a digital screen looking more natural than a printed piece side-by-side is something to really look forward to. With that said though, it also draws great potential to change how an entire industry has been working and operating for decades, which is both exciting and daunting at the same time.