Dalton Maag has released a new typeface to take on the ubiquitous Helvetica. Will it really take off as its “killer”?
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Helvetica Killer?
Jul 8, 2010
Bruno Maag of Dalton Maag does not like Helvetica. In fact, he’s somehow managed to never use it before and decided to create an alternative to those who are sick of it, called Aktiv Grotesk, a typeface designed as an improvement to Helvetica. While most of the population could barely tell a difference between the two, it’s always good to have some sort of competition, right? Maag may have made a stronger case for more widespread use of his new typeface and the killing off of Helvetica if he at least offered a few weights for free. Until then, I’ll wait for the rush of “I’m so tired of Aktiv Grotesk” protests to come along.
“People go on about Arial and how awful it is, and Comic Sans, what an atrocity that is, why not the same about Helvetica? It’s often used wrongly too.”
Bruno Maag
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