I made a few small detailed changes to the homepage, shifting more attention to the business side of the site.
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The Brand GapBrand is not just a name, or a logo. Think of a brand as a personality, and how it makes other people think or react.
Slight Realignment
May 7, 2010
After a few months of being live with the site and much positive feedback, I decided to slightly realign the homepage to fit the needs of my freelance business better; dropping the blog a little lower in terms of importance. I want to keep my homepage rather simple, so the addition of my client testimonials fits the case.
While not a drastic shift on the homepage, I thought this was needed after witnessing a few people browsing my site first hand. What I was seeing was more and more people automatically being drawn to my notebook entries, rather than my personal/business information towards the top of the page. That’s not such a bad thing for returning visitors, but I wanted to curb some of that interaction by including more business related material on the homepage, hopefully shifting the cognitive process of new visitors to the site.
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